Get Your Wine Online

Remember when Y2K was “threatening” to end the internet – let alone the world – as we knew it at the time? Fast forward to 2012 where sites like Amazon reign supreme as online marketplaces for almost anything. But what they don’t sell is beer, wine or liquor. If you have grand ideas of being the next Amazon-type website that sells wine and don’t want to open a brick and mortar retail shop, now would be the time.
At the beginning of this year, the Department of Alcoholic Beverage Control (ABC) has created a new type of license that would allow businesses to sell wine on the internet. This new license, Type-85 which is a “Limited Off-Sale Wine License”, allows for businesses to sell wine online directly to the consumer without having to abide by the “stone age” rules of having to possess a type-17 (beer & wine wholesaler) combined with type-20 (off-sale beer & wine license for retail). The process should be smoother and faster, allowing you to become the next great online wine retailer. Dare we say Wine-azon?? Okay, the name isn’t as catchy, but you get the point. When the time comes for you to sell your wine online, let us help you procure that type-85 license. Just don’t ask us to help you name your website…

Top Five Reasons Why Its Difficult To Get A Liquor Licenses

Here’s the scenario:


You’ve got a new concept for your business. Then you find a space to rent and have you conceptual plans drafted and you’re now ready to go. Congratulations!!!

Oh wait. You need a liquor license to start ordering your alcohol from suppliers. OH WAIT! The liquor license application is being protested. OHHHHH  WAAIIIIITTTTTT!!!! The Conditional Use Permit is being protested. OH THATS IT!!!!! A Variance is now needed because I’m in the wrong zone. I GIVE UP!!!!


That is a possible scenario to an unsuspecting prospective business operator… maybe not to that extent but definitely conceivable. That’s why its good to know what are the possible issues before applying for a liquor license. In a nutshell, that means DO YOUR HOMEWORK.

Here’s the good news. Just like when you were in high school and didn’t really want to read Charles Dickens’ “Great Expectations”  in its entirety, you grabbed the Cliff Notes version to rummage through the key points. Well friends, we’ve got the get-to-the-point version for you.


5. Parking – Welcome to CA. Parking is often determined by the size of the business. Have plenty of them or you’re in a world of hurt (financially and possibly physically).

4. Process & Procedure – You’ve got write out your business plan, menu, justifiable claims to why you should be allowed to sell alcohol/liquor. Then you got to have an Environmental Review, draft plans, write more narratives, speak to a planner, then to an ABC licensing representative and a LOT of phone tag in between.

3. Meetings & Hearings – After you’ve written down almost your entire life story, now you’ve got to present your business to neighborhood council groups, city council members, zoning administrators, planning commissions and everyone in between. Not fun if you’re not fond of public speaking.

2. Protests – Everyone can’t always be pleased so expect protests from residents and neighbors. This can be jarring especially if you’re near the finish line.

1. Patience – You’ve got bills racking up for expenses for the business yet you can’t operate without a liquor license. Plan ahead and accordingly.

Get your liquor license at It’s now active!

That’s right! We are breaking in the new year of 2012 with the launch of our website. How is this significant you might ask??? Put it this way, we’ll be able to help you out better than in the past without you even having to pick up the phone or send an email.

The design is straightforward. No gimmicks, which reflects the way we run our business. With the new website (, we’ll give you plenty of information about all things liquor license related. “What’s a CUP?” Well, it’s not something you use to drink liquid from… It’s a Conditional Use Permit, that is more often than not required to operate your business with a liquor licenses. You see! You’ll find out plenty of tidbits about the world of liquor licenses without even having to contact us… BUT, please do! We like hearing voices from actual people! Just don’t be an automated telemarketing machine (we like to talking to people that want to hold a conversation).

To keep this short and sweet, the website will be your haven for all things liquor license. Buy one, sell one or just brag about one. It’s your call. Happy 2012!